New Media Magic was started in 1980 as primarily a documentary film production unit by former CBS producer Jim Swenson. A graduate of Stanford University, Swenson has written, directed and produced literally hundreds of film and video pieces for commercial and educational national broadcast, industrial and educational video markets, visitor centers and museums throughout the world.

More recently he has focused on interactive productions for museums and visitor centers.

For each project, Swenson assembles teams of appropriate creative professionals from a large pool of talented writers, film makers, graphic artists, animators, programmers, web specialists and instructional designers.